Covert advertising refers to a product or brand ___________ a movie or TV series, etc.

(__), also known as guerrilla advertising, is when a product or brand is (__) in entertainment and media

___________ refers to the value, both tangible and intangible, that a brand adds to a product/service

A、

 Brand loyalty   

 Brand equity   

 Brand name

Brand awareness   

_____________refers to any consumer or trade program of limited duration that adds tangible value to

If a brand name product appears in a feature film, television program, or other medium not typically